YourCart vs Tapcart

Like for like: the branded app

Compare the same deliverable on both sides: a branded iPhone and Android app for your shop.

Price is only half of it. The rest of this page is about what sits behind the two numbers: where checkout happens, whose admin the orders land in, and whose name is on the App Store listing.

What Tapcart is, in one paragraph

Tapcart is a Shopify mobile-app builder. It plugs into your existing Shopify storefront and produces a branded iPhone and Android app that pulls product, customer, and order data from Shopify in real time. It supports push notifications and deep integrations with tools like Klaviyo, Gorgias, and Recharge, and gives you a block-based editor to lay out the screens. It doesn't host your storefront and it doesn't run without an active Shopify subscription underneath. On Shopify, YourCart is the same kind of product in the same slot, so the two are directly comparable.

How Tapcart's pricing is shaped

Tapcart doesn’t show prices on its homepage, and the tiers have changed more than once. We don’t print their figures on this page — they move, and a stale number on our own page would be the same kind of error this site was rebuilt to remove — so treat the shape as the useful part and get the numbers from Tapcart.

Two structural points that outlast any price change. The entry tier is already priced as a premium add-on rather than a starter product, and the ladder climbs steeply above it. Neither Tapcart’s pricing page nor its Shopify App Store listing publishes any per-sale or success fee today, so the bill is flat — but it is a flat number that starts high. YourCart has one plan and no ladder above it.

Lining the bills up honestly

Tapcart needs Shopify underneath, so its real floor is its entry tier plus a Shopify plan. Compare like with like depending on where you sell today.

Your Shopify plan is unchanged either way, so the honest comparison on Shopify is app-builder plan against app-builder plan. Card processing also stays exactly as it is, because checkout stays in your Shopify checkout: we never sit between you and your money.

On the standalone platform there is no Shopify plan underneath at all, so the £49 is the whole subscription. Card-processing fees on customer payments are the usual industry rates, and comparable to what a Shopify shop pays.

The costs that aren't on either pricing page

• The Shopify subscription. Tapcart only runs on Shopify, so a Shopify plan sits underneath it. The same is true of the YourCart sales channel, which is why the fair comparison is channel against channel.The YourCart standalone platform doesn't need one, which is the whole difference in that column.
• Apple Developer Program, $99/year. Apple’s Guideline 4.2.6 forbids an app-generation service publishing under its own account, so a branded retail app goes out under the merchant’s own Apple account and you pay Apple directly. Tapcart’s own pricing page states the same requirement for all its plans: an unavoidable industry cost, not a fee either platform invents.
• Google Play developer fee, $25 one-off. On YourCart you never register with Google at all — your Android app publishes under our own Play Console, so there is no Google account for you to create and no Google paperwork to do. Tapcart’s own pricing page states that all of its plans require a Google Play account, so check what that means on their side.
• Klaviyo, Gorgias, Recharge and friends. Tapcart's headline value is its depth of integration with these tools — but each is a separate subscription on top.
• A design agency (optional, common). Tapcart's block editor is competent but template-y; brands that want a distinctive look often pay an agency on top.

Where Tapcart genuinely wins

There are shops we are plainly not the right fit for. If this is you, Tapcart is the right answer — and we're not trying to take that segment.

• Integration depth. If your retention engine is Klaviyo flows triggered by in-app behaviour, Tapcart markets integration depth we don’t offer.
• A self-service block editor. You can lay out a competent app with no design effort. YourCart customises in Flutter code instead — more powerful, less point-and-click.
• Support and success resourcing. A well-staffed team, and a dedicated success manager on the top tier. YourCart's support is the founder, by email — a different shape.
• A showcase full of household-name brands. If a large Shopify Plus brand with an in-house team is what you are, Tapcart’s flat base is rounding error and the depth pays for itself.

Where YourCart fits — agenda disclosed

We make YourCart, so treat this as the biased part and check it yourself. On Shopify, YourCart is a sales channel: you install it, your published catalogue syncs into a branded iPhone and Android app, and you pay $59/month flat, billed by Shopify along with your other apps. There is no tier ladder above it and no per-sale commission.

Checkout stays yours. A shopper taps checkout in the app and lands in your own Shopify checkout with the basket already loaded, so your payment providers, taxes and shipping rules apply unchanged. The order then reads back into your Shopify admin as a normal order, sourced to the YourCart sales channel, so your reporting stays in one place. Nothing about your storefront, your theme or your existing apps has to change.

We make YourCart, so treat this as the biased part and check it yourself. If you're not on Shopify, YourCart is an all-in-one platform: the web storefront, the iPhone app and the Android app come from one product for £49/month flat. No tier ladder, no per-sale fee, and no application fee on payments on top of standard card processing.

Either way, you stay the publisher of record. Your iPhone app is published under your own Apple Developer account with your brand on the App Store, because Apple's rules require it, and we build and submit it for you. Your Android app is published under YourCart's Play Console with your brand front and centre in the listing, the same white-label model Tapcart uses to publish many merchants' apps under one developer identity. Your name, your logo and your icon on every customer's home screen, and your customers and your data stay yours.

And you know when it goes live. Your Apple Developer enrolment starts your App Store app setup. If you enrol, one process then covers both stores and cannot start until your App Store app setup is complete, so each store’s app goes live when that store’s own review passes (or go live on Android first and add iPhone later, it's optional). Apple publishes that 90% of submissions are reviewed in under 24 hours on average; Google publishes that review can take up to seven days, or longer in exceptional cases. Those are the platforms’ own published figures, not our estimates.

What we ask you to accept: we're a small platform, not a 17,000-app ecosystem, and we're early. What we're not asking you to accept is a migration. If Shopify is where you sell, that's where you stay.

If YourCart is on your shortlist

Early merchants get a direct line to the roadmap: what you ask for genuinely shapes what gets built next, because there aren't hundreds of voices in the queue ahead of you. Support is the founder, by email, with no scheduled calls unless you want one.