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Tapcart vs Superfans vs YourCart

An honest three-way comparison for UK merchants weighing a branded mobile app. What each one is, where each genuinely wins, and a decision guide. Agenda disclosed: we're one of the three.

The short version

Tapcart

The enterprise app builder

A Shopify sales channel aimed at large brands, with integrations into Klaviyo, Gorgias and Recharge. Its plans run to hundreds of dollars a month and the tiers move, so check their current pricing. Best fit: a large brand on Shopify Plus with an in-house team.

Superfans (formerly Vajro)

The live-shopping app builder

Also a Shopify app builder. Its distinguishing feature is live shopping, which Tapcart doesn’t match. Check both their own site and their Shopify App Store listing before you price them — the two channels do not agree, and the listing carries a cheaper entry tier than their own pricing page shows.

YourCart

$59/mo£49/mo

A Shopify sales channel like Tapcart is, at one flat price. Branded iPhone and Android apps on your existing Shopify catalogue, with checkout staying in your own Shopify checkout and orders attributed to YourCart in your admin. UK-built, smaller ecosystem, early. You stay the publisher of record on the App Store.

The standalone platform, built in the UK: web storefront plus branded iPhone and Android apps on one plan, for shops that aren't on Shopify or don't want to be. Smaller ecosystem, early. You stay the publisher of record on the App Store.

Choose by the shape of the thing as much as the price: what it plugs into, who publishes the app, and where checkout happens.

What each one actually is

Tapcart and Superfans are Shopify app builders. They plug into your existing Shopify storefront and produce a branded native app that pulls product and customer data from Shopify in real time. They don't host your storefront and don't run without Shopify underneath.

YourCart comes in two shapes, and one of them sits in exactly the same slot. If you sell on Shopify, YourCart is a Shopify sales channel, the same kind of product Tapcart is: branded iPhone and Android apps synced to the catalogue you already keep in Shopify, for $59/month flat. The difference is where the money moves. Your shopper taps checkout in the app and lands in your own Shopify checkout with the basket loaded, so your payments, taxes and shipping rules are the ones that apply, and the resulting order appears in your Shopify admin sourced to the YourCart channel. Several app builders re-implement checkout inside the app instead; we hand it back.

The next paragraph is about the standalone YourCart platform, not the Shopify sales channel you are reading about — it is here because the honest answer to "which of these three" depends on whether you stay on Shopify. On the channel your Shopify storefront and checkout stay exactly as they are. See what the Shopify sales channel costs, and against what.

If you’re not on Shopify, or you'd rather not run a separate storefront subscription, the other shape is the standalone YourCart platform: web storefront, iPhone app and Android app from one product on one bill, at £49/month, on a custom domain you own. Most "Tapcart alternative" comparisons collapse these two shapes into one and get the answer wrong. Staying on Shopify is a fully supported path, not a compromise, and switching off it is a real project you should only take on for its own reasons.

What you pay each month

All three are flat: the bill is the same whether you sell £3k or £300k a month. What differs is where the flat number starts, and whether a storefront subscription sits underneath it.

SetupMonthly bill
Shopify plan + TapcartShopify, plus an app-builder plan running to hundreds of dollars
Shopify plan + SuperfansShopify, plus their plan — read it from their App Store listing, not only their site
Shopify plan + YourCart sales channelShopify, plus $59
YourCart standalone — storefront and both apps, one bill£49

We don’t print the competitors’ figures on this page: their tiers move, and a number left to go stale on our own page is the error this site was rebuilt to remove. Our sourced reading of both vendors, with the date and the channel each figure was read from, lives in our claims register; the live answer is on their own pricing pages and Shopify App Store listings. Ours we can state exactly, and the YourCart vs Tapcart page works through the like-for-like comparison in more detail.

Where each one genuinely wins

Tapcart

Integrations (Klaviyo, Gorgias, Recharge), a self-service block editor, a well-staffed support team, and a showcase of household-name brands. At the scale of a Shopify Plus brand with an in-house team, it’s the right answer.

Superfans

Live shopping, meaning live video sessions inside the app with tap-to-buy. If your category thrives on live demos (fashion drops, beauty, one-of-a-kind items) and their plan price is justified by the sales it drives, Superfans is the right answer.

YourCart

A branded iPhone and Android app on your Shopify catalogue for $59/month flat, with checkout staying in your own Shopify checkout and orders landing in your Shopify admin. Real native Flutter code rather than a no-code template, UK-built and UK-supported by a founder who replies to every email.

The whole stack, storefront and iPhone app and Android app, on one £49 bill with no per-sale fee. Real native Flutter code rather than a no-code template, UK-built and UK-supported by a founder who replies to every email.

And you know when it goes live. Your Apple Developer enrolment starts your App Store app setup. If you enrol, one process then covers both stores and cannot start until your App Store app setup is complete, so each store’s app goes live when that store’s own review passes (or go live on Android first and add iPhone later, it's optional). Apple publishes that 90% of submissions are reviewed in under 24 hours on average; Google publishes that review can take up to seven days, or longer in exceptional cases. Those are the platforms’ own published figures, not our estimates.

Side-by-side

FeatureTapcartSuperfansYourCart
Native iPhone + Android appsYesYesYes
Web storefrontShopify-sideShopify-sideShopify-sideIncluded
Custom domainExtra, via ShopifyExtra, via ShopifyYour Shopify domainIncluded
Push notificationsYesYesYes
Live shoppingNoYesNo
Klaviyo / Gorgias / Recharge depthDeepLimitedYour Shopify apps keep workingBuilt-in equivalents
Where checkout happensVaries by builderVaries by builderYour own Shopify checkoutBuilt in, card payments
Success fee on app salesNone publishedNone publishedNone
Shopify subscription requiredYesYesYes, it's a Shopify channelNo
UK-timezone supportUSIndiaYes
Monthly bill (flat)Hundreds of dollarsSee their App Store listing$59£49

On all three, the Apple Developer Program ($99/year) is enrolled and paid by you directly to Apple — Apple’s Guideline 4.2.6 requires a branded retail app to go out under the merchant’s own account. On YourCart you never register with Google at all: your Android app publishes under our own Play Console, and Google’s own price for the account you don’t need is a $25 one-off. Tapcart’s pricing page states that all of its plans require both an Apple Developer and a Google Play account; check Superfans’ listing for theirs.

If you're still on the fence

If you're…Pick
On Shopify Plus, at real scale, with an in-house teamTapcart. The flat base is rounding error at that size and the integration depth is real value.
On Shopify, and live-selling is your formatSuperfans, if live shopping justifies their plan price.
On Shopify, happy there, but the app-builder quote stingsYourCart as a Shopify channel, $59/month. You keep your storefront, your checkout and your admin, and just add the branded apps.
Not on Shopify (WordPress, custom, a market stall going online)YourCart standalone, £49/month. Storefront and both apps in one plan, nothing to migrate from.
Enterprise, brand-driven, need 24/7 success managementTapcart Enterprise. We're honestly not the right shape at that segment yet.
Straight talk

YourCart opened to merchants in July 2026, so we don't have case studies or a wall of logos yet — and we won't pretend otherwise. This comparison argues from figures and from what each product does. When we have real merchant results, we'll rewrite the YourCart parts around them.

$59/month — branded iPhone and Android apps on your Shopify catalogue.

£49/month — storefront and both apps, one bill.

Your checkout stays in Shopify. Your orders stay in your Shopify admin. One plan, billed by Shopify.

One plan, billed direct by card. The web storefront and both branded apps are in it.

Want to talk through which of the three fits your shop? Email admin@yourcart.store and mention this page.