Frequently asked questions
Straight, founder-written answers on pricing, native apps, migration, and what beta really means. Still stuck? Email admin@yourcart.store.
Pricing & billing
Why £49/month when Shopify is £19?
Shopify Basic is £19/month in the UK on the annual plan (£25 month-to-month) — but it's web only. Stacking a native-app builder on top is where the bill compounds. Tapcart's cheapest tier is Growth at $500/month — roughly £374 — so a Shopify-plus-Tapcart stack lands around £393/month. Superfans runs a single Unlimited Plan at $1,000/month, roughly £748. (Until 2026 Tapcart also charged a 2.5% success fee on every app sale; that's gone now, but the base price rose.) YourCart at £49 includes both native apps and the web store in one flat bill, regardless of sales volume — no per-sale or success fee. You're paying less overall, and the gap widens as your shop grows.
What's the transaction fee?
None from us. YourCart charges no application fee on payments. Your customers pay only Stripe's standard processing fees (currently around 1.5% + 20p for European cards, higher for international). Those Stripe fees are the same whether you're on YourCart, Tapcart, Superfans, or any other platform — they cancel out of any comparison.
Is there a contract or lock-in?
No. Monthly billing only — cancel at the end of any billing period, no questions. All data is exportable any time — you own it.
What's the founding-cohort offer?
The first 20 merchants get £24.50/month for 24 months (half the £49 standard rate), then auto-renew at £49/month — but with a permanent guard against future price rises. When public pricing eventually rises, founding-cohort merchants stay on the £49 rate they auto-renewed onto, indefinitely. A lapse in subscription forfeits both the discount and the rise-protection. Cohort merchants also get a 30-day money-back guarantee (a £500 productive-use threshold applies) if YourCart isn't working out. In exchange: a testimonial within 30 days of first sale and a 15-minute case-study chat after the fifth sale. Founder support is async only — no scheduled calls. The biggest boon isn't the discount — it's a direct line to the roadmap: what you ask for genuinely shapes what gets built next.
Do you charge setup fees?
No YourCart-side setup fees, no app-submission fees, no migration fees. Mobile is included in the £49/month subscription from day one — no separate mobile tier, no per-app-update fees. The Apple Developer Program ($99/year) is paid by you directly to Apple — pure pass-through, never collected, marked up, or refunded by YourCart. You enrol your Apple account in your own name; YourCart provides the walkthrough and builds and submits the iOS app to your Apple account. The Google Play $25 one-off platform fee is paid by YourCart for our single Play Console developer account — merchants pay zero Google fee and do zero Google paperwork. Your Android app publishes under YourCart's Play Console with your brand surfacing, the same hybrid Tapcart uses.
Apps
Is the app really branded as my shop?
Yes. Your logo, your app name, your icon on the home screen, your custom domain. Customers see your brand, not YourCart's. (Custom colour schemes are on the roadmap, not shipped today.) Publisher of record differs per platform under our hybrid model, the same hybrid Tapcart runs: the iOS app is published under your Apple Developer account, so you are the publisher of record on the App Store (Apple Guideline 4.2.6 requires this for any platform shipping branded retail apps via an app-generation service). The Android app publishes under YourCart's single Play Console developer account with your brand surfacing in the listing (icon, name, description, screenshots), per Google's white-label developer guidance — YourCart is the publisher of record on Google Play. YourCart is the CI orchestrator on both sides; you enrol with Apple only (Individual or Organization — your choice).
Who pays the App Store and Google Play fees?
Apple: you pay ($99/year, paid directly to Apple — pure pass-through, never collected, marked up, or refunded by YourCart; you enrol in your own name, so you are the publisher of record on the App Store). YourCart provides the Apple walkthrough and builds and submits the iOS app to your Apple account. Google: YourCart pays ($25 one-off platform fee for our single Play Console developer account; merchants pay zero Google fee and do zero Google paperwork). Your Android app publishes under YourCart's Play Console with your brand surfacing, the same hybrid Tapcart uses for its merchants. The whole subscription is £49/month — mobile included from day one, no upcharge — and the Apple developer fee sits alongside it as a merchant-paid pass-through.
If I'm a sole trader, will my personal name appear in the App Store?
On Apple, yes — if you enrol at the Individual tier. Sole traders can ship on the Apple Developer Program at the Individual plan ($99/year, no D-U-N-S required), which is the fastest enrolment path. The trade-off is that the App Store 'Seller' line displays your personal legal name, not a business name. Upgrading to Apple Organization later (which gives a business-name seller line) requires incorporation plus D-U-N-S verification, a new Apple Team ID, and a 4-8 week Apple App Transfer — Apple rejects sole-proprietor Organization applications even with a D-U-N-S, so you'd need to incorporate first. The Google side is unaffected by entity type — your Android app publishes under YourCart's single Play Console regardless, no D-U-N-S and no Google paperwork either way. If a business-name seller line on Apple matters to you, plan to incorporate before enrolling. If it doesn't, Apple Individual gets you live fastest.
How long does it take to get the apps live?
Your web store launches the same week you sign up — typically the same day once onboarding is done. Your branded Android app is published for you and goes live on Google Play within a few days (up to 7) of subscription confirmation, via YourCart's pre-provisioned Play Console pool — no merchant enrolment, no D-U-N-S, no Google paperwork on your side. The iOS app follows around four weeks later, dominated by your Apple Developer enrolment (Apple verification can take up to two weeks) plus the Apple App Review queue (1-3 days typical, up to 7 days on first submission). Web-only, or web-plus-Android, is a fully supported steady state — you can run that way indefinitely if you choose. If Apple flags something on first review, we resubmit with the fix at no extra time-charge to you.
Will Apple/Google approve a £49 app?
Yes — we've already shipped apps through both stores. Review is based on content and compliance, not price. Your app just needs to function, respect user data, and not duplicate an existing app — which it won't, because it's your brand.
What if Apple rejects it?
The most common rejection is minor metadata issues — screenshots, description. We handle resubmissions at no cost. In 2026 we've had zero apps permanently rejected.
Migration & setup
I'm on Shopify — how hard is switching?
If you want to leave Shopify, there's no automated import today — products and customers go in manually through the in-app onboarding wizard. Setup is self-serve; if you get stuck, email admin@yourcart.store or use the in-app support chat. You can keep your Shopify store live while you build YourCart out, switch your domain when you're ready, and run both side by side as long as you like — there's no rush. Bulk-import tooling is on the roadmap but isn't in production yet; if it lands while you're still moving over, I'll run it for you.
I'm on WooCommerce — can you import?
Not automatically — there's no production WooCommerce import path today. Setup is manual through the in-app onboarding wizard. Bulk-import tooling is on the roadmap, not yet in production. If clean CSV import matters more than the £49 bill, I'd rather tell you straight than have you find out three weeks in.
Can I keep my existing domain?
Yes. You point your DNS to YourCart, and we handle SSL and routing. You can keep shopname.com or use shopname.yourcart.store as a starter subdomain.
Features
Do you support subscriptions?
Not yet. Recurring / subscription-style products are on the roadmap. If subscription billing is core to your model today, YourCart isn't the right fit yet — and I'd rather say so than upsell you. I'll tell you when it ships.
Do you have push notifications?
Yes, included — no per-notification charge. Three flows are supported today: vendor-initiated broadcast to all customers who've opted in to marketing pushes from your store; automated abandoned-cart push when a customer leaves items in their basket; and automated price-drop push when a product they've viewed drops in price. We don't yet support segmenting by purchase history, location, or subscriber status — that's on the roadmap.
Do you support multi-currency?
Yes. During onboarding you pick two things: the charge currency for your YourCart subscription (what we bill you each month), and the payout currency in your Stripe Connect account (what your customers' payments settle in). Those are independent — you can be billed in GBP and paid out in EUR, or vice versa. The display currency on your storefront mirrors the Stripe payout currency.
Do you have POS / in-person payments?
No — we focus on online only. If you need integrated POS, Shopify and Square are better for now. You can use YourCart for online and keep Square for in-store — Stripe handles both.
Do you support wholesale / B2B pricing?
Not yet. We'll likely add tiered pricing and price-list access controls in 2026. If this is critical, we're not the right fit today — and I'd rather say so than upsell you.
The beta question
What does "beta" mean in practice?
It means occasional things may break — a deploy glitch, an edge case in checkout. We'll let you know as soon as we spot something affecting you and fix critical issues as fast as we can — founder support is async (evenings and weekends, typically same-day), email lands in admin@yourcart.store, and the founder's mobile is in the email signature. We're not at enterprise polish yet, but we're a real product processing real money for real shops. Specific service-level remedies (refunds, credits) are governed by the Refund Policy and Terms of Service, not by this answer.
What if YourCart shuts down?
I don't intend to. YourCart is bootstrapped by one founder with no plan to wind down — the model works at small scale, and if I ever exit it'll be by selling, not closing. That said, every merchant can request a full data export — products, customers, orders, all in CSV and JSON — by emailing admin@yourcart.store; we return the bundle within 30 days. (Self-service export from inside the admin panel is on the roadmap, not in production today; the Data Processing Agreement covers the same commitment formally.) Your domain stays yours, your Stripe Connect account is direct (we never sit on funds), and your customer data is portable. Your App Store listing also stays with you — the iOS app publishes under your own Apple Developer account, so that relationship doesn't depend on YourCart. The Google Play listing publishes under YourCart's single Play Console developer account, so under a YourCart shutdown the Android listing would come down; Google's 2026 Transfer Ownership workflow is a published path for moving an Android app to your own Google identity if you want it. The Firebase and hosting layer is the YourCart-bound piece; you'd need to re-platform that elsewhere if YourCart ever ceased trading.