Your branded app, at a flat price
A branded iPhone and Android app usually means an app-builder subscription: Tapcart, Vajro, or an agency build. YourCart is the flat-priced alternative, and it comes in two shapes depending on where you sell today.
Already on Shopify? YourCart is a sales channel, the same kind of thing Tapcart is, at $59/month flat. You get a branded iPhone app and a branded Android app synced to the catalogue you already keep in Shopify. Checkout stays in your own Shopify checkout, so your payments, taxes and shipping rules work exactly as they do today, and app orders land in your Shopify admin attributed to the YourCart sales channel. Nothing about your Shopify storefront changes.
That matters because plenty of app builders re-implement checkout inside the app. YourCart hands the basket back to Shopify instead, so there is one checkout to trust and one place your order data lives.
Not on Shopify, or want your own stack? The standalone YourCart platform is £49/month flat and includes the web storefront as well as the branded iPhone and Android apps, with card payments billed direct. One subscription covers the whole thing, rather than a storefront plan plus an app-builder plan on top.
Either way the comparison below is against the app-builder stack, not against Shopify. The question is what a branded app costs you every month, and who ends up owning it.
What you get, and what it costs each month
| Option | Branded iPhone app | Branded Android app | Web storefront | Checkout | We build & submit your apps | Monthly cost |
|---|---|---|---|---|---|---|
| App builder (Tapcart, Vajro) | Yes | Yes | Your Shopify storefront | Often re-implemented in the app | Self-serve | Hundreds of dollars |
| Agency-built app | Yes | Yes | Whatever you already run | Built to order | Billed hours | Build fee + retainer |
| YourCartOne plan | Yes | Yes | Your Shopify storefrontIncluded | Your own Shopify checkoutBuilt in, card payments | Yes, we do it | $59/mo£49/mo |
We have deliberately left the competitors' exact figures out: app-builder plans for a branded shop app run to hundreds of dollars a month and the tiers change, so check their current pricing rather than trust a number on our page. What we can state precisely is our own: $59/month, billed by Shopify, one plan at one price.£49/month, billed direct by card, one plan with the web store and both apps in it.
Three reasons the gap holds
The price gap is structural
App builders price a branded app as a premium add-on, with tiers that climb into the hundreds of dollars a month before an agency is even involved. YourCart charges one flat price for the same deliverable: a branded iPhone app and a branded Android app, built and submitted for you.
On Shopify that price is $59/month, billed by Shopify alongside your other channel apps. Your storefront, checkout and admin stay exactly where they are.
On the standalone platform that price is £49/month and the web storefront is in it, so there is no separate storefront subscription underneath.
And you know when it goes live
Your Apple Developer enrolment starts your App Store app setup. If you enrol, one process then covers both stores and cannot start until your App Store app setup is complete, so each store’s app goes live when that store’s own review passes (or go live on Android first and add iPhone later, it's optional). Apple publishes that 90% of submissions are reviewed in under 24 hours on average; Google publishes that review can take up to seven days, or longer in exceptional cases. Those are the platforms’ own published figures, not our estimates.
And you own the outcome
YourCart builds and submits your apps for you, so you never touch Xcode or a build pipeline. On Apple you are the publisher of record under your own developer account. On Google your brand ships under our managed Play Console, the same white-label model Tapcart uses across its merchant apps.
Your name, your logo and your icon on the home screen, at a price that does not climb with your sales.
Apple charges $99/year for your developer membership, paid by you directly to Apple and never collected by us. You never register with Google at all — your Android app publishes under YourCart’s own Play Console, so there is no Google developer account for you to create; Google’s own price for the account you don’t need is a $25 one-off. Detailed head-to-heads: vs Tapcart, the 3-way comparison, and vs an agency.