How YourCart works
There are two ways in: add YourCart to the Shopify store you already run, or build the whole shop on YourCart. Here's exactly who does what, and when, on each. Honest timelines, no surprises.
Two ways in
Both end in the same place: your own branded iPhone and Android apps. What differs is where your shop lives.
Add YourCart to the store you already run
You install YourCart from the Shopify App Store as a sales channel. Your Shopify catalogue syncs into your branded apps, checkout stays on Shopify, and orders land back in your Shopify admin. Your storefront, domain and payments never move.
$59/month, billed by Shopify. One flat plan, with no per-order commission. Your Shopify storefront stays your web store — YourCart doesn't add a second one.
Run the whole shop on YourCart
You sign up direct and YourCart hosts everything: a branded web store, your products and customers, and the same branded apps on top. Point your own domain at it whenever you're ready.
£49/month, billed monthly. Web store, Android app and iPhone app on one plan, with mobile included from day one.
On Shopify: how it goes
Four steps, and none of them ask you to move your shop.
The sales channel
Your store stays putInstall YourCart from the Shopify App Store as a sales channel, and publish the products you want in the app.
Your catalogue syncs across. Published products appear, unpublished ones don't, and inventory and price changes merge rather than replace — your Shopify admin stays the one place you manage stock.
We build and ship your branded iPhone and Android apps on that catalogue — same provisioning as the standalone plan, on the timeline below.
Checkout stays on Shopify: the shopper taps checkout in your app and lands in your own Shopify checkout with the basket already loaded. Orders read back into your Shopify admin as normal orders, attributed to the YourCart sales channel.
Your Shopify storefront remains your web store, and your payments, taxes and fulfilment carry on exactly as they do today.
From signup to live, step by step
Web store
Live the same weekYour branded web storefront goes live within minutes of signup — customers can shop right away. Web-only is a fully supported way to run, with no upcharge.
Web store
Already live — it's yoursYour Shopify storefront stays your web store and keeps trading exactly as it does today. YourCart doesn't add a second web store — it adds the branded apps on top, and checkout stays on Shopify.
Your Apple enrolment
The critical pathEnrol in the Apple Developer Program — needed only if you want an iPhone app; go Android-first instead and skip this whole lane. It's a focused signup session and your only hands-on task on this path. The $99/year fee is paid by you directly to Apple.
Apple verifies you. Apple's own guidance is that you'll have a membership confirmation within 24 hours of purchase. If you enrol as a company rather than as an individual, Apple additionally verifies your business identity (a D‑U‑N‑S Number and a binding‑authority check, sometimes notarised documents), and Apple publishes no timeframe for that step. It's the part of your launch nobody can put a date on, so we don't pretend otherwise.
Both apps
One Apple-gated process if you enrolIf you're completing Apple enrolment, once your App Store app setup is complete we build your branded apps and take them to both stores in one process: your iPhone app under your own Apple Developer account, your Android app under YourCart's Play Console. There's no Google Play Console signup, no D‑U‑N‑S and no Google account fee for you, because you never register with Google at all. Prefer not to wait on Apple? Go live on Android first and add iPhone later — your call.
Apple publishes that, on average, 90% of submissions are reviewed in less than 24 hours. Your iPhone app goes live when yours passes.
Google publishes that review can take up to seven days, or longer in exceptional cases, and that some developer accounts are reviewed more thoroughly. Your Android app goes live when yours passes. The two reviews run at the same time, so whichever store finishes first is simply the one that finishes first.
The published review times above are Apple's and Google's own figures as of August 2026, not our estimates, and they are anchors rather than guarantees. We deliberately don't publish a total "signup to live" figure: the Apple verification step has no published timeframe, and we won't invent one. If you're enrolling with Apple, your Android app can't jump that queue either, because one process covers both stores and it cannot start until your App Store app setup is complete; prefer not to wait, go live on Android first instead.
Whose app is it? The honest answer.
Who publishes your app depends on the platform. Here's exactly how it works on each — so there are no surprises later.
iPhone: published in your name
Your iPhone app is published under your own Apple Developer account, with your brand as the publisher of record on the App Store. Apple's rules require this — the app belongs to your Apple Developer account.
You enrol with the Apple Developer Program yourself ($99/year, paid directly to Apple). We give you step-by-step walkthrough docs and support, but the enrolment is yours to complete.
Enrolling as an Individual is fine for sole traders and needs no D-U-N-S number — just note the App Store "Seller" line will show your personal legal name. Enrol as an Organization if you'd rather show a business name.
Android: your brand, our developer account
Your Android app is published under YourCart's single Google Play developer account, with your brand front and centre in the listing — your icon, name, description, and screenshots. YourCart is the underlying publisher, following Google's white-label developer guidance.
That means zero Google setup for you: no Play Console signup, no Google platform fee, no D-U-N-S, and no identity, website, or phone verification. YourCart handles all of it. If you complete Apple enrolment, one process covers both stores and cannot start until your App Store app setup is complete, so your Android app won't go ahead of your iPhone app in that path (or go live on Android first and add iPhone later, it's your call). It goes live once Google's review approves.
This mirrors how established branded-app platforms such as Tapcart publish many merchants' apps under one developer identity — a proven, industry-standard model.
What we'll never promise you
Plenty of platforms over-promise to close the sale. Here's what we deliberately won't tell you — because it wouldn't be true.
- We won't promise your iPhone app appears overnight. Apple reviews every first submission. Apple publishes that, on average, 90% of submissions are reviewed in less than 24 hours, and your iPhone app goes live once yours passes. We don't publish a total signup-to-live figure, because the Apple enrolment step in front of it has no published timeframe and we won't make one up. Real timelines, not marketing ones.
- We won't promise your Android app goes live “instantly.” Google reviews every app's first release. If you're enrolling with Apple, your branded Android app can't be sent to Google until your App Store app setup is complete, because one process covers both stores in that path, so Android won't go ahead of your iPhone app; prefer not to wait, go live on Android first and add iPhone later. Google publishes that review can take up to seven days, or longer in exceptional cases. Days, not minutes, and we won't quote you a fixed day-count we can't hold.
- We won't do your Apple enrolment for you. You enrol with the Apple Developer Program yourself — a focused signup session. We hand you the step-by-step walkthrough and answer every question, but the account has to be in your name.
- We won't hide the app-store fees or mark them up. The Apple Developer Program is $99/year, paid by you directly to Apple — never through a YourCart markup. On the Google side you never register at all, so there is no Google fee for you.
- We won't put a business name on your App Store listing you haven't earned. If you enrol with Apple as an Individual (fine for sole traders, no D-U-N-S needed), the “Seller” line shows your personal legal name. Enrol as an Organization if you need a business name there.
- We won't upsell you into a mobile tier or an enterprise plan. One plan on each track — £49/month standalone, $59/month on the Shopify sales channel — with everything in it: no add-ons, no per-seat fees, no “premium” mobile upgrade waiting to be unlocked.
£49/month — everything included.
Web store, Android app, and iPhone app on one plan, billed monthly.
$59/month, billed by Shopify.
Branded Android and iPhone apps on your existing Shopify catalogue. There is one plan, and this is it. Your Shopify storefront stays your web store.
Questions about any of this? Email admin@yourcart.store.